Do you struggle writing engaging blog posts? Here are some hacks for writing better blog posts:
- Be funny. Blog posts are a great opportunity to express yourself and your business. If you’re having a bad day, blog about it. If you’re having a good day, blog about it. Don’t be afraid to show your personality.
- Be interesting. People don’t want to read about the same thing over and over again. To demonstrate variety, try different formats. You can do this by writing your blog post in different ways. For example, you can write a short blog post as a photo essay, a long one as an infographic, or use several different fonts to create a visual story.
- Be relevant. Blog posts should be written to reach your target audience. If you’re not sure who your audience is, consider your business goals. Ask yourself: What are my customers looking for? What information do they need? What will help them make better decisions?
- Be concise. The average blog post is only one-third of a page in length. So, be sure to keep your posts short and sweet. You can always write longer posts, but you’ll have to work harder to make them interesting.